TARGETED RESUME · Business Management
Masta
Business Analyst
Recording Artist, Songwriter & Entrepreneur, Bongo Flava Pioneer
Professional Summary
Entertainment and hospitality executive with over 15 years leading business operations in Tanzania's entertainment industry. Since 2009, serves as Operations Director of Unity Entertainment, directing artist management, event production, budgeting, and brand partnership operations. Co-founder and owner of Tango Bar in Masaki, Dar es Salaam, overseeing venue strategy and hospitality operations. Brings a rare combination of executive operational leadership and firsthand industry credibility as a recognized public figure.
Experience
Operations Director, Unity Entertainment 2009 – Present
Dar es Salaam, Tanzania
•Direct day-to-day operations across artist management, live event production, and brand partnership divisions.
•Manage budgeting, logistics, and vendor coordination for concerts, promotional tours, and corporate activations.
•Negotiate and maintain sponsor and brand partner relationships across the East African market.
•Supervise staff and department leads, setting operational standards and performance targets.
•Lead strategic planning for company growth, diversifying revenue streams into events and hospitality.
Co-Founder & Owner, Tango Bar Masaki, Dar es Salaam
Hospitality & Nightlife Venue
•Co-founded/Co-own a hospitality and entertainment venue in the Masaki district of Dar es Salaam.
•Oversee business strategy, day to day venue operations, and brand positioning.
•Manage partnerships with beverage and hospitality brands to drive promotions and events.
Dar es Salaam, Tanzania
•Direct day-to-day operations across artist management, live event production, and brand partnership divisions.
•Manage budgeting, logistics, and vendor coordination for concerts, promotional tours, and corporate activations.
•Negotiate and maintain sponsor and brand partner relationships across the East African market.
•Supervise staff and department leads, setting operational standards and performance targets.
•Lead strategic planning for company growth, diversifying revenue streams into events and hospitality.
Co-Founder & Owner, Tango Bar Masaki, Dar es Salaam
Hospitality & Nightlife Venue
•Co-founded/Co-own a hospitality and entertainment venue in the Masaki district of Dar es Salaam.
•Oversee business strategy, day to day venue operations, and brand positioning.
•Manage partnerships with beverage and hospitality brands to drive promotions and events.