Business Management
Business Analyst
Entertainment and hospitality executive with over 15 years leading business operations in Tanzania's entertainment industry. Since 2009, serves as Operations Director of…Open resume →Recording Artist, Songwriter & Entrepreneur, Bongo Flava Pioneer
Masta
one of Tanzania's original hip hop hitmakers
Ambwene Allen Yessayah, better known as A.Y., is a Tanzanian bongo flava artist of Makonde heritage, born in Mtwara, Tanzania. He began his career with the group S.O.G. in 1996 and went solo in 2002, becoming one of the first bongo flava artists to commercialize hip hop. His debut and follow-up albums earned him recognition across East Africa, and his single "Binadamu" made him the first Tanzanian male artist nominated for a Kora Award. Beyond music, he's built a reputation as one of Tanzania's pioneering artist-entrepreneurs, blending performance with brand partnerships and business ventures
Open to opportunities
SongwritingRecordingLive PerformanceBrand EndorsementsMusic ProductionEntrepreneurshipBusiness ManagementSong Composition
SELECTED WORK
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ART
Art
Bongo Flava pioneer with a three decade career as a recording artist, paired with executive experience managing artists and productions. Known professionally…Open resume →LIVE LINKS
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CAPABILITIES
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Live Performances
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Brand Partnerships/Endorsements
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Stage Performance
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Guest Appearance
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Business Consultancy
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ABOUT
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Ambwene Allen Yessayah, better known as A.Y., is a Tanzanian bongo flava artist of Makonde heritage, born in Mtwara, Tanzania. He began his career with the group S.O.G. in 1996 and went solo in 2002, becoming one of the first bongo flava artists to commercialize hip hop. His debut and follow-up albums earned him recognition across East Africa, and his single "Binadamu" made him the first Tanzanian male artist nominated for a Kora Award. Beyond music, he's built a reputation as one of Tanzania's pioneering artist-entrepreneurs, blending performance with brand partnerships and business ventures
SongwritingPart of Masta’s professional identity and body of work.
RecordingPart of Masta’s professional identity and body of work.
Live PerformancePart of Masta’s professional identity and body of work.
Brand EndorsementsPart of Masta’s professional identity and body of work.
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